What factors influence students continuance use of Zoom in blended learning arrangements?

What is it about?

The Covid-19 pandemic created a paradigm shift in the mode of delivery of lectures in tertiary educational institutions across the globe. The shift was towards an online mode of delivery of lectures and assessment of students, among others. Several tertiary educational institutions have adopted a blended learning approach in the post-Covid era. While some stakeholders in the tertiary education space have criticized the online aspect of a blended learning approach, others have supported the mix of face-to-face and online modes of delivery. Students, being the most important stakeholders in the tertiary educational system expect this blended approach to be an effective mode of delivery. Their continuance use of the video conferencing tool in the blended mode of delivery is very critical. This study sought to determine factors that significantly influence university students’ continuance use of Zoom in blended learning arrangements in the post-Covid era. Zoom Cloud Meetings is a proprietary video teleconferencing software program developed by Zoom Video Communications. The research model comprises a set of relationships between constructs from the Information System (IS) success model (system quality, usage intention, and user satisfaction), Expectation Confirmation Model (ECM) of IS (perceived usefulness and usage continuance), and two constructs identified from empirical review (instructional quality and computer self-efficacy). Three hundred and thirty-five (335) students from selected universities in Ghana who partake in Zoom-based lectures completed an online survey via Google forms. Survey data were analyzed using partial least squares structural equation modelling (PLS-SEM). Lecturers and management of universities will find the study useful for the improvement of teaching and learning via Zoom-based lectures.

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Photo by Annie Spratt on Unsplash

Photo by Annie Spratt on Unsplash

Why is it important?

Lecturers need to know how they can get students to voluntarily attend Zoom-based online lectures in blended learning arrangements. Our research provides some pointers on how lecturers can achieve this.

Perspectives