What is it about?
There are many factors that could potentially affect movie box office, such as its reviews and ratings, star power, genre, seasonality, and et cetera. This study aims to explore the most vital factors that influence the Malaysian box office, and to build an accurate predictive model that is tailored to this market
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Why is it important?
This paper analyses the efficiency of the three models to predict the box-office success of movies, while analysing the influence of variables. The analysis shows that the most important factors that influence movie box office are movie budget and movie review scores for both local and international movies.
Perspectives
By using the knowledge from the predictive models, i hope cinemas can maximize their profit by allocating more schedules to the movies which are predicted to be a movie with high grossing box office and avoid low occupancy rate by allocating less schedules to the movies which are predicted to be a movie with low grossing box office.
Tan Chye Cheah
Asia Pacific University of Technology and Innovation
Read the Original
This page is a summary of: Predicting Movie Box-Office Success and The Main Determinants of Movie Box Office Sales in Malaysia using Machine Learning Approach, February 2021, ACM (Association for Computing Machinery),
DOI: 10.1145/3457784.3457793.
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