What is it about?
The research gives an indication of whether college students can be to control their spending spree during double eleven online marketing due to the numerous persuading measures put in place to induce their buying.
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Why is it important?
It is important because it gives tell us about human behavior and impulse buying.
Perspectives
I believe online sellers can use the Taobao strategy of selling as a model to improve their market wherever they are in this world.
Robert Brenya
Nanjing Agricultural University
Read the Original
This page is a summary of: Can College Students' Control Their Spending Spree?, July 2020, ACM (Association for Computing Machinery),
DOI: 10.1145/3409891.3409907.
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