What is it about?
Rewards incentivise ‘non-green’ users to be ‘green’ as well as encouraging those users who already claim to be ‘green’. Measurement-based feedback improves user energy awareness and helps users to explore and adjust their use of computers to become ‘greener’, but is not sufficient by itself.
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Why is it important?
IT energy usage continues to rise, even with more energy efficient hardware. How can users be persuaded to change their behaviour?
Perspectives
We found that incentives or feedback alone are not sufficient, but incentives with feedback produce and sustain energy-efficient practices.
Prof Saleem N Bhatti
University of St Andrews
Read the Original
This page is a summary of: The cost of virtue, June 2014, ACM (Association for Computing Machinery),
DOI: 10.1145/2602044.2602063.
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