What is it about?
This study analyzed over 3,200 LinkedIn job postings to understand what U.S. employers are looking for in UX and UI design roles. Although these two roles often overlap—sharing similar job titles, experience levels, industries, and expectations for soft skills and tools like Figma, they also have important differences. The findings reveal that UX (user experience) design jobs tend to focus more on big-picture strategy, user research, and planning how a product should work. UI (user interface) design jobs, on the other hand, are more about the visual and interactive details, like how buttons, layouts, and screens look and function. Employers also value different technical skills and tools for each role, such as coding or analytics software.
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Why is it important?
This study offers helpful insights for anyone involved in digital communication, whether you're looking for a job, teaching future professionals, or hiring new talent. It uses real data to show what employers are looking for, making it easier for schools to design relevant programs and for students to prepare for successful careers.
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This page is a summary of: UX Design vs. UI Design: Understanding U.S. Employers' Expectations Through Semantic Analysis of Job Descriptions, Communication Design Quarterly, March 2025, ACM (Association for Computing Machinery),
DOI: 10.1145/3718959.3718961.
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