What is it about?

In today's digital world, it's important to understand how content on platforms like YouTube affects people's emotions. This research looks at how different parts of a video—like text, audio, and colors—shape how viewers feel. By studying things like video titles, descriptions, and transcripts, along with visual and audio elements, the research identifies which features of a video make viewers feel a certain way across different types of videos. One key finding is that the combination of a video's title, description, and transcript plays a major role in influencing emotions, especially across various genres. For example, in movie trailers, visual elements like color have a strong impact on how viewers feel, while in news videos, the text has a bigger influence.

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Why is it important?

This research helps content creators and marketers understand which parts of a video can best evoke the emotions they want, making it easier to engage and connect with their audience. Overall, the study enhances our understanding of how different content features affect viewers' emotions when watching online videos.

Perspectives

Writing this article was a really meaningful experience for me. It gave me a chance to explore how different parts of a video, like text, sound, and color, can influence how people feel. I’ve always been interested in how human emotions work, so this research let me combine that interest with the technical side of creating content. My hope is that this article will help content creators and marketers better understand how their work affects people’s emotions. I also hope it encourages others to think more carefully about how their videos make viewers feel.

Niloofar Yousefi
University of Arkansas at Little Rock

Read the Original

This page is a summary of: Examining Multimodel Emotion Assessment and Resonance with Audience on YouTube, April 2024, ACM (Association for Computing Machinery),
DOI: 10.1145/3665026.3665039.
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