What is it about?
As American audiences navigate their way back to Broadway theaters, how can performing arts institutions across the country return to pre-pandemic levels of revenue? This paper details how American theater could embrace a more fiscally sound development-to-production model by embracing XR technology to reduce production costs while boosting audience engagement through genre bending immersive theatrical experiences.
Photo by Lucrezia Carnelos on Unsplash
Why is it important?
Developed during the pandemic as a companion piece to the full-length musical, At the River I Stand by Alani iLongwe and Ren Casey, The Calling is Apples and Oranges’ second virtual reality musical production following the live VR experience Winter Lights created in partnership with Microsoft and The Discovery Cube Orange County. Utilizing XR technology to develop The Calling during the pandemic, Apples & Oranges Studios curbed the average $8MM-$15MM Broadway musical production costs by running virtual rehearsals and building virtual assets that will be used in the live production.
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This page is a summary of: THE CALLING VR, July 2023, ACM (Association for Computing Machinery),
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