Virtual Reality and Creativity: How do Immersive Environments Stimulate the Brain during Creative Idea Generation?

What is it about?

In this research, we investigated the effect of Virtual Reality (VR) on creative thinking processes from two perspectives. To do so, we collected brain activity from 21 students during a creative ideation task inside a VR and using a PC. After each condition, the participants answered a questionnaire regarding their feelings of time dissociation, immersion, and immersion. The results showed that these constructs were significantly higher in the VR condition and that the participants showed increased activity in the beta and gamma bands.

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Why is it important?

This study brings insight into the implementation of VR applications as creative support tools. Creativity is a crucial skill in our modern society because it is conquer complex problems.