What is it about?
In this work, we provide a categorization of the ads data in Brazil to understand the dynamic of political advertisements and what type of ads are present in this ad library. We analyze impressions, the money spent and who are the advertisers from 2018 to 2021. Our main goal is to show people how are the political ads scenario in Brazil exploring these metrics mentioned before.
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Why is it important?
It opens up the opportunity to understand how we can explore more the Facebook Ads Library
Read the Original
This page is a summary of: Characterizing Brazilian Political Ads on Facebook, November 2022, ACM (Association for Computing Machinery),
DOI: 10.1145/3539637.3557935.
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