What is it about?
In this paper we analyze the results of a survey completed by more than 250 content strategy practitioners who work in various industries across the globe. We find that a bachelor's degree in a language- or communication-related discipline, among others, adequately prepares most students for well-paying careers in content strategy. The scope of the work performed by content strategists poses curricular challenges for institutions that offer programs in content strategy or technical and professional communication.
Featured Image
Photo by Jason Goodman on Unsplash
Why is it important?
Emerging fields like UX and content strategy have always been aligned with at least some of the aims of the field of technical communication. All these types of professionals focus on the communication of technical or specialized topics, for example. Content strategy, however, with its focus on writing, editing, and content management, aligns particularly well with more traditional roles like that of the technical writer. This means that technical communication programs can probably feed graduates into content strategy with some investment of course space.
Read the Original
This page is a summary of: What Content Strategists Do and Earn, October 2022, ACM (Association for Computing Machinery),
DOI: 10.1145/3513130.3558973.
You can read the full text:
Contributors
The following have contributed to this page
