Determinants of Purchase Intention in Online Purchasing During the COVID-19 Pandemic in Japan

What is it about?

The factors that influence consumers’ purchase intention under COVID-19 pandemic are not clear. This study examines Japanese consumers’ perceptions toward online purchasing under COVID-19 pandemic and compares both determinant structure before and under the pandemic.

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Photo by Martin Sanchez on Unsplash

Photo by Martin Sanchez on Unsplash

Why is it important?

Despite the fact that many consumers have increased to purchase various goods at online malls and online stores, the factors that influence consumers’ purchase intention under COVID-19 pandemic are not clear. This research examines Japanese consumers’ perceptions of online malls and online stores and reveals the priorities and relationship of the factors.