UNDERSTANDING INNOVATION ADOPTION: EFFECTS OF ORIENTATION, PRESSURE AND CONTROL ON ADOPTION INTENTIONS

KERRIE UNSWORTH, SUKANLAYA SAWANG, JENNIFER MURRAY, PAUL NORMAN, TAMMA SORBELLO
  • International Journal of Innovation Management, February 2012, World Scientific Pub Co Pte Lt
  • DOI: 10.1142/s1363919611003593
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The following have contributed to this page: Sukanlaya Sawang and Dr Sukanlaya Sawang