Dettol: Managing Brand Extensions

  • Anand Kumar Jaiswal, Arpita Srivastav, Dhwani Kothari
  • Asian Case Research Journal, June 2009, World Scientific Pub Co Pte Lt
  • DOI: 10.1142/s0218927509001224

The authors haven't yet claimed this publication.

Read Publication

http://dx.doi.org/10.1142/s0218927509001224