What is it about?

The Twitter accounts of two of the world’s largest tobacco companies, @InsidePMI (Philip Morris International) and @BATPress (British American Tobacco) posted multiple tweets in March 2019 celebrating International Women’s Day and the International Week of Women. Our Ad Watch explains why this attempt at corporate social responsibility starkly contrasts with the devastating burden of tobacco faced by women around the globe.

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Why is it important?

Around 175 million women aged fifteen or older around the world currently smoke. They are vital to the tobacco industry's business model. The tobacco industry needs to keep finding new ways to recruit women, to keep replacing the number of people who are killed by smoking.


Digital media is offering the tobacco industry new ways to engage with people. Understanding how they use social media, and how they present their arguments, is vital to protect populations from the lethal addiction that is smoking.

Daniel Hunt

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This page is a summary of: Tobacco industry exploiting International Women’s Day on social media, Tobacco Control, August 2019, BMJ, DOI: 10.1136/tobaccocontrol-2019-055183.
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