What is it about?
The Twitter accounts of two of the world’s largest tobacco companies, @InsidePMI (Philip Morris International) and @BATPress (British American Tobacco) posted multiple tweets in March 2019 celebrating International Women’s Day and the International Week of Women. Our Ad Watch explains why this attempt at corporate social responsibility starkly contrasts with the devastating burden of tobacco faced by women around the globe.
Photo by Markus Spiske on Unsplash
Why is it important?
Around 175 million women aged fifteen or older around the world currently smoke. They are vital to the tobacco industry's business model. The tobacco industry needs to keep finding new ways to recruit women, to keep replacing the number of people who are killed by smoking.
Read the Original
This page is a summary of: Tobacco industry exploiting International Women’s Day on social media, Tobacco Control, August 2019, BMJ, DOI: 10.1136/tobaccocontrol-2019-055183.
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Philip Morris International’s use of Facebook to undermine Australian tobacco control laws
The World Health Organization (WHO) Framework Convention on Tobacco Control (FCTC) requires all ratifying parties to implement comprehensive bans on all forms of tobacco advertising, promotion and sponsorship, including online media, and to protect public health polices from tobacco industry interference. However, the borderless nature of the internet, coupled with narrow definitions of advertising and interference, means the tobacco industry still uses online and social media to sell and promote its products, highlight supposed corporate social responsibility practices, and challenge public health views and policies. This study explores how Facebook may be used not only for CSR purposes, but also to influence policy debates.
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