Personality traits influence sport media consumption.

What is it about?

This study examined the role that our underlying personality traits and their relationship to sport fandom influenced sport media consumption. We found certain personality traits do indeed influence the amount someone consumes Sport media.

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Why is it important?

This study is the first to start outlining psychographics of the sport media audience by incorporating the use of personality as a measure. Researchers examining motivations for sport media consumption have too heavily relied on sociological constructs and group norms, but never looked at the individual.