Effects of cutting rates in media sports

What is it about?

This study researches the effect cutting rates have on the liking of live soccer broadcasts. To this end an experiment was conducted. All participants received an identical excerpt of a soccer match, however, the number of cuts was systematically altered. Among other things it is shown that a lower cutting rate leads the consumer to perceive less aesthetic appeal and the influences of effects are moderated by fandom. Implications are discussed.

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