What is it about?
Adrien Gagnon had an impactful presence on the Montreal bodybuilding scene. We have shown that while the Weider brothers had precedence in the business, Gagnon, using French Canadian ideologies in vogue during his time, wrote and published a francophone periodical which opposed Ben Weider’s perceived encroachment.
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Why is it important?
We offer the first extensive analysis of Adrien Gagnon’s implication on the Montreal Bodybuilding scene. At the same time, we demonstrate that bodybuilding, like various sports in Quebec, was a stage on which wider issues were addressed and debated; issues that have been prevalent in Quebec for most of its history.
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This page is a summary of: Marketing La Survivance in Pre-Quiet Revolution Montreal: Adrien Gagnon’s Physical Culture Wars With Ben Weider, Sport History Review, March 2019, Human Kinetics,
DOI: 10.1123/shr.2018-0016.
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