What is it about?

Adrien Gagnon had an impactful presence on the Montreal bodybuilding scene. We have shown that while the Weider brothers had precedence in the business, Gagnon, using French Canadian ideologies in vogue during his time, wrote and published a francophone periodical which opposed Ben Weider’s perceived encroachment.

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Why is it important?

We offer the first extensive analysis of Adrien Gagnon’s implication on the Montreal Bodybuilding scene. At the same time, we demonstrate that bodybuilding, like various sports in Quebec, was a stage on which wider issues were addressed and debated; issues that have been prevalent in Quebec for most of its history.


Writing this article allowed me to offer some insight on the francophone side of Bodybuilding which is still lacking in the literature and to learn more on Canadian history as a whole seeing that it was co-authored. It also provided opportunities to further expand Quebec physical culture studies.

Phillip Chipman
University of Ottawa

Read the Original

This page is a summary of: Marketing La Survivance in Pre-Quiet Revolution Montreal: Adrien Gagnon’s Physical Culture Wars With Ben Weider, Sport History Review, March 2019, Human Kinetics,
DOI: 10.1123/shr.2018-0016.
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