Implicit and Explicit Affective Evaluations of Athlete Brands: The Associative Evaluation–Emotional Appraisal–Intention Model of Athlete Endorsements

Yonghwan Chang, Yong Jae Ko, Brad D. Carlson
  • Journal of Sport Management, June 2018, Human Kinetics
  • DOI: 10.1123/jsm.2017-0271
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