The Effects of Implicit Team Identification (iTeam ID) on Revisit and WOM Intentions: A Moderated Mediation of Emotions and Flow

Yonghwan Chang, Daniel L. Wann, Yuhei Inoue
  • Journal of Sport Management, June 2018, Human Kinetics
  • DOI: 10.1123/jsm.2017-0249

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http://dx.doi.org/10.1123/jsm.2017-0249

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