ASSESSING EYE FIXATION BEHAVIOUR THROUGH DESIGN EVALUATION OF LAWI AYAM ARTEFACT

What is it about?

There is a need for Malay cultural product knowledge preservation with the convergence of human science to establish the product knowledge development in innovative culture environment in Malaysia. The study uses eye tracking test to understand the user’s cognition and eye behaviour towards the syntactic elements of the cultural artefact (Lawi Ayam) using pre-existent experience.

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Why is it important?

This study was conducted to evaluate the artefact effectiveness and usage efficiency through design preference. Findings from eye tracking were used to analyse the element in Lawi Ayam artefact that attracts the user attention using the time of first fixation and location of fixations.