What is it about?

This research examines environmental features affecting the buying impulsiveness of urban youth through the integration of mediating and moderating effects that exert influence on the young.

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Why is it important?

The authors distinguish between the effects of high exposure and low exposure to mass media on differing groups’ levels of materialism as a key to understanding what makes urban youth buy impulsively.


Korea has rapidly urbanized over the past 50 years, during which the share of the urban population has increased from 39 percent to over 90 percent (Kim, 2001). Unlike the case of over-urbanization seen in Latin America, Korea has been urbanized due to rural–urban migration caused by industrialization (Ding and Zhao, 2011). Population density has increased in the metropolitan areas where industrial facilities are concentrated, and as a result, urban problems such as environmental pollution, traffic congestion, a lack of housing supply, and overcrowding of schools have become serious. The capital, Seoul, expanded too rapidly, and the size of urban centers has thus increasingly drawn attention to the policies which are responsible for it. Urban issues have also affected families, the young, communities, and culture. Based on the history of urbanization and the development of specific social contexts, the authors elaborated a more comprehensive causal model of young Koreans' buying impulsiveness.

Assistant Professor in Evaluation Policy, Jiwon N. Speers
Florida Agricultural and Mechanical University

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This page is a summary of: Mass media exposure and disproportional influences on materialistic values and buying impulsiveness among urban youth, Social Science Quarterly, August 2021, Wiley, DOI: 10.1111/ssqu.13020.
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