What is it about?

This paper looks at the common standards of beauty showcased in contemporary Tamil movies and also what the viewers felt or think about the portrayals.

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Why is it important?

Tamil movies has a rather different tradition, history and practices which needs to be explored to enrich the study of media particularly movies.

Perspectives

While there has been much written on the portrayal of beauty standards in Hollywood movies, not much is written about Tamil movies. This was my first step in that direction.

Dr Premalatha Karupiah
Universiti Sains Malaysia

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This page is a summary of: Have Beauty Ideals Evolved? Reading of Beauty Ideals in Tamil Movies by Malaysian Indian Youths, Sociological Inquiry, December 2014, Wiley,
DOI: 10.1111/soin.12070.
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