What is it about?
Public diplomacy is a foreign policy tool. So, a successful public diplomacy campaign should advance a country’s interests in the international arena. But how can you argue that public diplomacy worked or not given the fact that there are many different - and complex - pieces in foreign policy? The article shows six different ways to connect public diplomacy and foreign policy.
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This page is a summary of: A Multilayered Approach to Public Diplomacy Evaluation: Pathways of Connection, Politics & Policy, October 2017, Wiley,
DOI: 10.1111/polp.12227.
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