What is it about?
Relevant elements of the sales forecasting process in commercial enterprises in relation to environmental context.
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Why is it important?
Evaluation of the impact of various organizational forecasting efforts. Multigroup analysis is employed to test these relationships in context.
Perspectives
An empirical investigation of the organizational process of sales forecasting.
Torsten Doering
University at Buffalo - The State University of New York
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This page is a summary of: Forecasting and Performance: Conceptualizing Forecasting Management Competence as a Higher-Order Construct, Journal of Supply Chain Management, October 2016, Wiley,
DOI: 10.1111/jscm.12111.
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