What is it about?
It is about how social logic overpowers economic logic.
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Why is it important?
If I am a business person, I am supposed to be excellent in profit maximization. But what if there are opposing cases conditioned by social life and social history.
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This page is a summary of: Nature of Buyer-Supplier Relationship: Small Businesses in a Small City, May 2016, Taylor & Francis,
DOI: 10.1111/jsbm.12249.
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