What is it about?
In 2013, the National Guard and the film "Man of Steel" partnered to create "Soldier of Steel," a campaign designed to use Superman's image to recruit new Guard soldiers. "Soldier of Steel" is unique in how explicitly it used Superman for recruitment, and analysis of the campaign illustrates a number of issues that arise when popular culture is used for military recruitment.
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This page is a summary of: Recruiting Soldiers of Steel: The Cross-promotion ofMan of Steeland the National Guard, The Journal of Popular Culture, August 2015, Wiley,
DOI: 10.1111/jpcu.12301.
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