STATISTICAL PACKAGE CLUSTERING MAY NOT BE BEST FOR GROUPING CONSUMERS TO UNDERSTAND THEIR MOST LIKED PRODUCTS

RENOO YENKET, EDGAR CHAMBERS, DALLAS E. JOHNSON
  • Journal of Sensory Studies, June 2011, Wiley
  • DOI: 10.1111/j.1745-459x.2011.00337.x

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http://dx.doi.org/10.1111/j.1745-459x.2011.00337.x

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