What is it about?
This article analyses how Madonna, as a global cultural figure, uses non-verbal elements and imagery to create meaning in her performances. It explores how she challenges traditional notions of sex and religion, creating a complex, multifaceted icon. The study considers Madonna's use of pastiche, collage, and her ability to blend high and popular culture, appealing to a wide audience while consistently reinventing her image and message.
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Why is it important?
This research is important because it offers a comprehensive analysis of Madonna's enduring appeal and influence on contemporary culture. It reveals how she strategically uses semiotics and performance to challenge societal norms, making her a compelling figure for feminist studies, cultural theory, and media studies. Understanding her use of visual and performative language can enhance our understanding of identity, gender, and cultural change in a globalised world.
Perspectives
I believe this article presents a unique interpretation of Madonna as a postmodern icon. It illustrates how she has maintained relevance by blending artistic expression with strategic self-reinvention, providing valuable insights into the dynamics of fame and cultural influence. This work is an essential resource for anyone interested in exploring the intersections of popular culture, identity, and social change
Dr José Igor Prieto-Arranz
University of the Balearic Islands
Read the Original
This page is a summary of: The Semiotics of Performance and Success in Madonna, The Journal of Popular Culture, February 2012, Wiley,
DOI: 10.1111/j.1540-5931.2011.00917.x.
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