Supplier-Switching Inertia and Competitive Asymmetry: A Demand-Side Perspective

Sali Li, Anoop Madhok, Gerhard Plaschka, Rohit Verma
  • Decision Sciences, November 2006, Wiley
  • DOI: 10.1111/j.1540-5414.2006.00138.x

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http://dx.doi.org/10.1111/j.1540-5414.2006.00138.x

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