What is it about?
This study describes the motivation factors (altruism, self‐interest, and response to direct appeal) and the social capital components (cognitive and structural) across three large blood centers and examines the association between social capital and motivation factors for blood donation in Brazil.
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Why is it important?
The social context might be a contributor in this process of doantion.
Perspectives
This is the first study that analyzed motivation for blood donation and social capital in Brazil. Blood bank managers should take into account these multifactorial aspects to design marketing campaigns focusing on attracting potential blood donors more efficiently.
Dr Cesar de Almeida-Neto
Faculty of Medicine, University of São Paulo
Read the Original
This page is a summary of: Motivation and social capital among prospective blood donors in three large blood centers in Brazil, Transfusion, September 2012, Wiley,
DOI: 10.1111/j.1537-2995.2012.03887.x.
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