What is it about?

We evaluate the return rates among first‐time and repeat donors and the demographics, donor status, and type of donation associated with a higher likelihood of return.

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Why is it important?

Blood banks need to know who their donors are to fulfill their needs. Consideration of the demographic characteristics associated with a higher likelihood of return is important to the donor recruitment and retention process.

Perspectives

Understanding donor return patterns is necessary to ensure that the donated supply meets transfusion requirements. Our data highlight the need to develop improved communication strategies for first‐time and replacement donors to convert them into repeat community donors.

Dr Cesar de Almeida-Neto
Faculty of Medicine, University of São Paulo

Read the Original

This page is a summary of: Interdonation intervals and patterns of return among blood donors in Brazil, Transfusion, October 2011, Wiley,
DOI: 10.1111/j.1537-2995.2011.03358.x.
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Contributors

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