What is it about?

This paper elaborates and illustrates a cultural approach to doing sensory ethnography in the field of consumer studies.

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Why is it important?

The paper contributes to the literature on consumer research by articulting a cultural perspective on "sensory ethnography".

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This page is a summary of: Doing sensory ethnography in consumer research, International Journal of Consumer Studies, June 2010, Wiley,
DOI: 10.1111/j.1470-6431.2010.00876.x.
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