Why we cannot expect consumers, as market actors, to take responsibility for climate change

What is it about?

This paper discusses the motivational complexity of green consumerism. It elaborates and illustrates the practical and moral challenges that environmentally concerned ‘green consumers’ face in the markets. On the whole, the paper argues that as a private lifestyle project of a single individual, ‘green consumerism’ is much too heavy a responsibility to bear.

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Why is it important?

The paper demonstrates why framing and targeting environmental policy measures primarily in terms of individual motivation and morally responsible decision making is not such a good idea.