Motion picture performance: A review and research agenda

What is it about?

This article is a comprehensive literature review of empirical studies of motion picture performance published from 1977 to 2006 inclusive in strategy, organization theory, marketing, cultural economics and sociology. A novel framework organizing the dimensions and explanatory factors of movie performance into five distinct categories serves as a roadmap for discussions of film success.

Featured Image

Photo by Dewi Jones on Unsplash

Photo by Dewi Jones on Unsplash

Why is it important?

The article serves two complementary purposes. First, it clarifies the current state of the literature, stresses core contributions and exposes limitations in existing research by emphasizing hitherto neglected factors, dimensions, and correlations. Second, it introduces five conceptual, methodological and empirical suggestions for further cinema performance research aimed at addressing these limitations, and accordingly, at providing better accounts of motion picture performance in view of the fast changing conditions of cinema production, marketing and consumption.