What is it about?

This book analyzes how the United States used sport as a soft power strategy to inculcate American cultural values throughout the world over the nineteenth and twentieth centuries. Sport also portrayed a sense of international prestige and cultural superiority.

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Why is it important?

As one reviewer stated the book served as a foundational text in the examination of sport as a political tool and fostered ensuing scholarly works by others over the next decade.

Perspectives

I hope this book gives readers a new way to look at sport as an important political tool that resonates beyond local and national boundaries.

Gerald Gems
North Central College

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This page is a summary of: The Athletic Crusade: Sport and American Cultural ImperialismBy Gerald R. Gems, History, October 2008, Wiley,
DOI: 10.1111/j.1468-229x.2008.432_10.x.
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