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Finding new markets is a key step in technology development. This research is a four-step creativity technique that help people generate new ideas of applications for a technology.

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This page is a summary of: Exploring Over: The Presumed Identity of Emerging Technology, Creativity and Innovation Management, November 2011, Wiley,
DOI: 10.1111/j.1467-8691.2011.00614.x.
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