Kung-Fu Service Development at Singapore Airlines

  • Loizos Heracleous, Jochen Wirtz, Robert Johnston
  • Business Strategy Review, December 2005, Wiley
  • DOI: 10.1111/j.0955-6419.2005.00376.x

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http://dx.doi.org/10.1111/j.0955-6419.2005.00376.x

The following have contributed to this page: Jochen Wirtz