Cost-Effective Service Excellence: Lessons from Singapore Airlines

  • Loizos Heracleous, Jochen Wirtz, Robert Johnston
  • Business Strategy Review, March 2004, Wiley
  • DOI: 10.1111/j.0955-6419.2004.00298.x

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1111/j.0955-6419.2004.00298.x

The following have contributed to this page: Jochen Wirtz