Evaluation of Comunication campaign for Philippine crocodile conservation

What is it about?

The paper presents the communication-education strategy used in mobilizing public support for Philippine crocodile conservation in the Northern Sierra Madre, the Philippines and the results of the longitudinal assessment done on the project.

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Why is it important?

The paper documents and reflects on the communication, education and public awareness campaign for the critically endangered Philippine crocodile in North Luzon. There are very few long-term conservation education campaigns in the tropics, and even fewer quantitative evaluations of these.

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