What is it about?

We have tested if a warning label on junk food about the calorie content can reduce consumer's demand for this kind of food.

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Why is it important?

Find alternatives way to reduce junk food consumption is relevant for the bad impact of obesity on western society.

Perspectives

I think this paper is a good start point to develop new researches about "label strategy" for reducing junk food consumption.

Fabio Boncinelli
University of Florence

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This page is a summary of: Warning labels on junk food: experimental evidence, International Journal of Consumer Studies, September 2016, Wiley,
DOI: 10.1111/ijcs.12312.
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