What is it about?
The current study aims to bridge the gap by examining a typical non-green consumption behavior in an expanded framework of consumer choice theory.
Featured Image
Why is it important?
Previous research has primarily focused on consumer green consumption behavior, and there has been a lack of definitions and examinations of the opposite behavioral pattern—non-green consumption.The practical and theoretical implications of understanding the economic and non-economic factors affecting consumer non-green consumption make a significant contribution to the literature.
Perspectives
Read the Original
This page is a summary of: Factors affecting non-green consumer behaviour: an exploratory study among Chinese consumers, International Journal of Consumer Studies, December 2015, Wiley,
DOI: 10.1111/ijcs.12261.
You can read the full text:
Contributors
The following have contributed to this page