What is it about?
This article analyzed how consumers act when they perceive contradictions in Sustainable food.
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Why is it important?
The study focused on strategies connected to the perception of paradoxes in Sustainable food among different consumer profiles (members of local food networks and non-engaged individuals), as well as in two specific contexts: France and Italy.
Perspectives
We provided an insight into Sustainable consumption in two different countries through the analysis of paradoxes in Sustainable food and related strategies and the approach of elements affecting consumer behavior, such as the information around sustainability and culture of each country.
Dr Romina Moruzzi
Universita Cattolica del Sacro Cuore
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This page is a summary of: Paradoxes of sustainable food and consumer coping strategies: a comparative study in France and Italy, International Journal of Consumer Studies, August 2015, Wiley,
DOI: 10.1111/ijcs.12228.
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