What is it about?
This research investigated Chinese students’ decision making processes for enrolling on a postgraduate taught business and management programme in a UK university, based on structured interviews, followed by a survey of just over 450 respondents in the Northwest universities of the UK. The research shows that Chinese students' four choices are determined by 14 factors comprising 42 variables. This study has managerial implications for UK universities’ policy makers, managers and practitioners to promote their programmes in China.
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Why is it important?
Our research is the first study that applies a mixed method of qualitative and quantitative to investigate the niche market – ‘how and why Chinese students have made the choice of enrolling in a UK postgraduate Business and Management (B&M) programme’. In our sample, all Chinese participants were selected rigorously, they were studying a postgraduate B&M programme in seven Northwest universities of the UK in the academic year 2011/2012. Our empirical findings indicate the paths in their choice processes and the factors/variables attracted the students from China to study the programme in the UK.
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This page is a summary of: Chinese Postgraduate Choices When Considering a UK Business and Management Programme, Higher Education Quarterly, October 2015, Wiley,
DOI: 10.1111/hequ.12080.
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