What is it about?
This article proposes a city attraction hypothesis, which states that global competition between cities is essentially about each city's ability to attract the highest possible value from global flows of values in order to promote local development.
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Why is it important?
The importance of the message of this article lies in its ability to explain the dynamics of global competition between cities as well as the reason behind the use of city marketing and branding in the process.
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This page is a summary of: City Branding as a Response to Global Intercity Competition, Growth and Change, October 2014, Wiley,
DOI: 10.1111/grow.12085.
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