What is it about?
This instructional case examines: (i) Michel Kripalani’s evolution as an entrepreneur, (ii) the operating strategy of Oceanhouse Media, (iii) the competitive economics of the digital applications market and the children’s segment within that market, and (iv) key decisions – structural, organizational, and financial – as Kripalani maps out Oceanhouse Media’s future growth path and exit options, and (v) valuation of a privately held startup with limited financial information and significant uncertainty about future growth prospects.
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Perspectives
Students have responded very favorably to the case as the digital applications market is one that they are involved in on a daily basis. The intensely competitive structure of this market and implications thereof are found to be very instructive. They can relate well to the challenges faced by Michel Kripalani as he evaluates his options five years after the company was founded.
Professor Nikhil P. Varaiya
San Diego State University
Read the Original
This page is a summary of: Michel Kripalani and Oceanhouse Media: Journey of a Serial Entrepreneur, Entrepreneurship Theory and Practice, November 2015, SAGE Publications,
DOI: 10.1111/etap.12209.
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