What is it about?

This paper challenges the assumption that art and creativity is the exclusive domain of small, family based businesses. Large, corporate form organizations can, and do, contribute creatively to cultural industries.

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Why is it important?

Cultural and creative industries are an increasingly important element of modern economies. This paper debates the different forms of organization that are best suited to cultural and creative industries.

Perspectives

Configurational theory is an important but increasingly overlooked element of entrepreneurship. This paper reintroduces readers to the importance of equifinality.

Professor Roy Suddaby
University of Victoria

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This page is a summary of: The Art of the Form: A Configurational Perspective, Entrepreneurship Theory and Practice, July 2015, SAGE Publications,
DOI: 10.1111/etap.12181.
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