What is it about?
In Australia most alcohol is sold as packaged liquor from off-premises retailers; a market increasingly dominated by supermarket chains. Competition between retailers may encourage marketing approaches that evidence indicates contribute to alcohol-related harms. This research documented the nature and variety of promotional methods used by two major Australian supermarket retailers to promote alcohol products in their weekly supermarket catalogues.
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Why is it important?
This study is important as it is the first to document the range of alcohol promotions in Australian supermarket catalogues. The findings contribute to our understanding of liquor retailers’ promotional strategies and can therefore inform policy considerations regarding alcohol advertising and price.
Perspectives
This study examines retailers’ approaches to one component of their alcohol marketing strategy. The findings suggest they are capitalising on limited restrictions on off-premise sales and marketing of packaged alcohol. These retailers' approaches to market competition may contribute to increased risk of alcohol-related harms in consumers.
Dr Robyn S Johnston
Curtin University
Read the Original
This page is a summary of: Alcohol promotions in Australian supermarket catalogues, Drug and Alcohol Review, September 2016, Wiley,
DOI: 10.1111/dar.12478.
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