What is it about?
Credibility is a challenge for scientists working in conservation. Our analysis of professional literature showed awareness that credibility matters, and advice for strengthening it. The value of the advice, however, is limited by failure to recognize the multidimensionality and changeability of credibility. This paper shows how Aristotle's theory of credibility could provide scientists with a useful organizing structure for understanding and applying a more complete and powerful understanding of this concept.
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Why is it important?
We show how Aristotle's theory of credibility could provide scientists with principles to guide their choices for how to develop and maintain credibility. The specific approaches can vary according to the diverse situations where contemporary scientists find themselves.
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This page is a summary of: Credibility and advocacy in conservation science, Conservation Biology, August 2015, Wiley,
DOI: 10.1111/cobi.12558.
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