Toward an in-depth profiling of DTC users

What is it about?

Previous evidence shows how in the era of personalized medicine and patient empowerment, individuals evolved from a condition of passivity to being manager of their own health status. We argue that direct to consumers genetic testing belongs to this shift. We would also point out that putting the individual in the center of medical information and decision making process does not always go hand in hand with the ability to fully understand and manage health-related behaviours, and more specifically, genetic information.

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