What is it about?
Risk attitude is commonly conceptualized as an inherent predisposition to risk, but some researchers have identified notable relationships between measures of this variable and other attributes, such as age and wealth. Our work suggests that accounting for such relationships offers greater insights into risk-taking/averting behavior.
Featured Image
Why is it important?
Ignoring the above mentioned relationships leads to inaccurate inference regarding motives for behavior.
Read the Original
This page is a summary of: Measuring the effect of risk attitude on marketing behavior, Agricultural Economics, January 2014, Wiley,
DOI: 10.1111/agec.12104.
You can read the full text:
Contributors
The following have contributed to this page
